When sending a marketing email from DonorDock, statistics are tracked related to several key metrics. When viewing a sent email, you can see these statistics.
Total Sent - This is the total number of emails that were sent out as a part of this marketing email.
Total Delivered - This is the total number of emails that were able to be delivered to the recipient. One thing to note is that some email servers do not report if an email was delivered, which means DonorDock is unable to mark it as delivered.
Unique Opens - This is the number of unique recipients that have opened your email. Again, some email clients block reporting on when an email is opened. This means that more recipients may have opened the emails than what is being reported.
Opened - This is the total number of times the email has been opened. This counts if the same recipient opens the email more than one time. Again, some email clients block reporting on when an email is opened. This means that more recipients may have opened the emails than what is being reported.
Clicks - This is the number of times recipients have clicked on a link within the email.
Bounced - This is the number of emails that have bounced when being sent. This can be a soft bounce of a hard bounce. A soft bounce is an email that couldn't be delivered because of temporary reasons, such as a mailbox being full. A hard bounce is an email that couldn't be delivered for permanent reasons. Usually this is an incorrect email, the email domain isn't a real domain, or the email recipient's server won't accept the email. After a hard bounce, DonorDock will no longer attempt sending to that email address.
You are able to see statistics about individual emails by scrolling down to the email list below the dashboard.
- I see that an email has been clicked, but the contact doesn't show as having opened the email. How can they click it if they didn't open it?
- In this scenario, the contact's email client/server likely blocks reporting on deliveries and opens, but they are unable to mask the click-tracking behavior. This leads to a tracked click for a contact who hasn't opened the email.